New target audience

Although we have chosen a song on a different genre to our original, there are not many features of our target audience that have changed. We are still aiming at urban girls aged 15-19 (or in a similar age bracket) that are in or have recently left full time education. These females are most likely working to lower middle class.

The main changes are in interests and hobbies. The girls we are aiming at usually socialise slightly less than our previous audience, often preferring their own company to do something artistic like draw/sketch and listen to music rather than watch television. They also choose to shun Facebook, preferring Twitter and the more less known micro blogging site Tumblr.

Their music choices are generally more broad, spanning most of the subgenres of rock, including metalcore (bands like Suicide Silence) and post-hardcore (bands like Bring Me The Horizon). Many of the music choices coupled with interests and hobbies tend to have females I have just described as "scene kids", which they usually aren't.

Similar Text: Fixed at Zero - VersaEmerge

A band similar in sound and formation to Paramore is New York rock band VersaEmerge. Both bands are signed to pop punk label Fueled By Ramen and fronted by females, in this case Sierra Kusterbeck. 

The video is fully performance based with illustration of lyrics and is set in a forest. As the lyrics are struggling with inner turmoil and personal identity as is also common in many subgenres of rock, the setting of a forest is projecting this idea as it is easy to get lost in a both a forest and in your own mind. The video is illustrative of the lyrics in that the dark lighting and theme of rebirth (seen in Kusterbeck laying in a birds nest) can both relate back to the idea of an inner struggle.

At the start of the video there are many shots held on Kusterbeck as she performs to the audience, though as the song increases in pace these cuts increase also. This change can symbolise the human psyching beginning to deteriorate, enhanced by the earthquake effect added onto sections of footage where the song becomes "heavier".

As is incredibly common with rock videos there is a large focus on the instruments of the rest of the band. This can remind the audience that a band is about many people working together to produce a piece of music, rather than one person taking all of the credit.

Kusterbeck embodies the vision of a "rock chick", wearing skin tight jeans and chunky bracelets and necklaces. She also wears the symbolic and almost stereotypic heavy eyeliner. These differences from a pop artist serve to remind the audience that although she is different from what is considered the norm, she confines to a particular style.

Similar texts: Panic! At The Disco - I Write Sins Not Tragedies.

Another band part of the Fueled by Ramen record label and ranking a very high similarity to Paramore on Last.fm is American pop punk band Panic! At The Disco. 'I Write Sins Not Tragedies' was the lead single from debut album 'A Fever you Can't Sweat Out' and is to date their most famous song.

The opening shots of the video set up some of the visual themes and motifs. The plot of the video is somewhat illustrative of the lyrics, taking place at a wedding where the bride is concealing her promiscuity from nobody except her groom. The lyrics tell us that everyone is aware of her adulterous habits as they state

"'What a beautiful wedding, what a beautiful wedding' says a bridesmaid to a waiter. 'Oh yes, but what a shame, what a shame the poor grooms bride is a whore.'",

interlinking the song title referring to sinning and sins being created rather than tragedies, although to discover the woman you were about to marry is known as a whore can be seen as a tragedy. This is also reflected in the costume choice of  lead singer Brendan Urie: the circus ringmaster. Many people consider weddings to be like a circus as all members of the families involved are present, even those seen as "odd". When people haven't seen each other in years lies are told as to who is the more successful, especially among gatherings of relations. Consequently this could be hinting that weddings are comparable to the freak shows of old as people are acting not like their normal selves, as they have a mask on to the rest of the world. The idea of people wearing masks can be stretched further to imply that all of society wear masks in order to cover up their "inner freak".

Visually whilst this is being sung (and performed in cutaways) the scene taking place is an old fashioned wedding is taking, made evident by the quill pen in an ink pot behind a priest conducting the ceremony. The introduction of the priest is also the introduction of the religious motif observable throughout if the link was not made with the title. The wedding seems at first to be a traditional church wedding performed "in the eyes of the Lord", though the cameras focus on lips throughout detracts from the innocence of a white wedding (white being symbolic of innocence) and refers back to the adultery in question about the bride. The colours black and white feature prominently in the video as they symbolise both the light and the dark within someone.