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Hello and welcome to our A2 production blog! This blog will include all of our research in pre-production, planning, the production itself and an evaluation of our product.

Monday 11 March 2013

Similar Text: Fixed at Zero - VersaEmerge


A band similar in sound and formation to Paramore is New York rock band VersaEmerge. Both bands are signed to pop punk label Fueled By Ramen and fronted by females, in this case Sierra Kusterbeck. 

The video is fully performance based with illustration of lyrics and is set in a forest. As the lyrics are struggling with inner turmoil and personal identity as is also common in many subgenres of rock, the setting of a forest is projecting this idea as it is easy to get lost in a both a forest and in your own mind. The video is illustrative of the lyrics in that the dark lighting and theme of rebirth (seen in Kusterbeck laying in a birds nest) can both relate back to the idea of an inner struggle.

At the start of the video there are many shots held on Kusterbeck as she performs to the audience, though as the song increases in pace these cuts increase also. This change can symbolise the human psyching beginning to deteriorate, enhanced by the earthquake effect added onto sections of footage where the song becomes "heavier".

As is incredibly common with rock videos there is a large focus on the instruments of the rest of the band. This can remind the audience that a band is about many people working together to produce a piece of music, rather than one person taking all of the credit.

Kusterbeck embodies the vision of a "rock chick", wearing skin tight jeans and chunky bracelets and necklaces. She also wears the symbolic and almost stereotypic heavy eyeliner. These differences from a pop artist serve to remind the audience that although she is different from what is considered the norm, she confines to a particular style.


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