Evaluation: How effective is the combination of your ancillary texts and main product?

Our magazine advert, designed to go over two pages 

Digipak design

We designed our digipak and magazine advert around the artist persona we created, rather than the song, as we considered that it would have a detached feel to it instead of encapsulating all of our work together. The detachment would arise from the fact the video, digipak and magazine advert are supposed to be promoting the artist rather than the song we did. 

The persona we created is that of a hardcore/Goth rock star, with "All I Wanted" being one of the softer songs on the album. The songs on the digipak are all from other artists, chosen for their sombre and depressing impressions they give. This is reflected in the damaged heart in the background as well as "requiescat in pace" translating from Latin into "rest in peace". To enhance this idea we used the genre conventions of hard rock, including the heavy make up and instruments.

We tried to create a running theme by using merchandise from other bands, including Nirvana t shirts and placement of Drop Dead accessories; Drop Dead being the clothing range of Bring Me The Horizon frontman Oli Sykes. In our production work we have used Drop Dead as our record label, creating a connection with fans of other bands.

There is a link between the two ancillary texts in the costuming, as the same outfit and placement of other bands is used. These can be connected in this way to our production as a different Nirvana shirt is worn during some scenes of the video. This intertextuality also creates a link to the artist we covered in that they are seen wearing merchendise from other artists. We also connect the promo video with the ancillary tasks through the use of the pink backgrounds and despite the sad tone of the song, using happier backgrounds such as the heart on the digipak and bright beach scenes in the video. We also used fire in both the magazine advert and the video to create a very strong link between the pieces of work. 

We feel the promo video and tasks work well together in that we have used elements in both for potential fans to be able to make the connection between them both and the use of hard rock conventions along with the inclusion of the intertextual references will help attract our audience.