Evaluation - Technologies

Throughout the production of our music video, magazine advert, digipak and blog. We used a great variety of technologies varying from mobile phones to advanced, professional editing programs such as Adobe Premier. By using such a wide variety of technologies, we were capable of capitalizing on both time and the resources available to us.

Mobile Phones:
Mobile phones played a pivotal role throughout our production work. We used them to plan and schedule when we would be visiting locations, doing our filming, take pictures of locations, make notes of ideas for our productions and we even were able to make changes to our blog at any point when reviewing it as we could access the blog through our phones.

The Internet:
Most of our preliminary research was carried out using the internet. We researched our genre using search engines and reliable sources, similar texts using YouTube, the song we used for our production, locations on Google Maps, clothing, brands, trends etc. We emailed each other ideas, and scheduled our work using the internet too. We also were able to take photos of locations using our mobiles and email them to the blog account through the internet, speeding up the process instead of having to transfer the images via USB cables as well.

Digital Video Camera:
Instead of using a traditional video camera which uses a tape. Our group chose to use a digital video camera which incorporated a media card to store our work digitally. Allowing us to import, export and make copies (backup) of our work quickly and efficiently.

Media Card:
We wanted to stick with modern technology throughout our production as we felt it was helping to speed up our production work and helping us meet deadlines. Thus, we used a media card in our digital video camera to record our footage onto. This helped us greatly when importing our work to the iMacs back at college as we could simply pop in the memory card and import our work instead of using a capture deck which is a lengthy process.

Apple iMac:
We used Apple's iMac incorporated with Adobe Premiere and Adobe Photoshop to edit our music video as well create and edit our ancillary texts.

Adobe Premiere:
To edit our music video we used Adobe's Premiere software. We found this to be a very efficient, professional program that allowed us to cut footage, rearrange footage, add effects, add backgrounds, speed up and slow down footage. We also felt that this was a step up from last year as many of us used iMovie last year so it was good to learn how to use another editing program.

Adobe Photoshop:
Adobe's program Photoshop is one of the best photo editing softwares about and we were lucky enough to have the newest version to create, edit and perfect our ancillary texts. We used it to crop backgrounds from our photos we had taken in the photo studio, add new backgrounds, add text such as track listings and tour dates, images such as parental advisory labels.

Blogger:
We used Blogger to publish all of our coursework on. Starting with our planning and research and finishing off with our evaluative points.

Adobe Premiere
and Photoshop Logos