Goodwin's Theory On Music Videos

Goodwin's theory is the theory of exhibitionism. Exhibitionism is the sexulisation and objectification of women to make them seem as if they are more powerful, in control and independent in the patriarchal society we live in today. This is done through specific camera shots and editing that will focus on particular areas on the female artists body as well as the mise-en-scene of a provactive attire. It also links in to voyeurism, the objectification of women and their bodies, and the notion of being watched which is usually seen in music videos through the use of screens within screens. Goodwin argues that the female performer is frequently objectified principally for display purposes, often through a combination of camera work and editing with fragmented body shots emphasising a sexualised treatment of the star.