The Genre Of Our Production And Its Codes And Conventions

The genre of our production is that of pop. The pop genre has the most common codes and conventions of all genres due to it being the most popular genre throughout the world.

Most pop videos will:-

• Be edited to the beat
• Be fast paced
• Have a dance routine
• Have close ups of the performer
• Have a variety of shots but more low angle shots than any other to simulate a live performance
• Use effects
• Contain screens within screens

We will be following the usually codes and conventions of the pop genre so will be trying to include all of the above in our production. This will hopefully give an authentic feel to our production so that it will seem like something you would see on everyday T.V or YouTube etc...

A Shot From Cheryl Cole's Pop Music Video "Under The Sun"