Narrative videos tell the story of the song and keeps the viewer/listener engaged via their attention being drawn to the story. They mostly use actors in these narrative videos for instance in "Love The Way You Lie" by Eminem ft. Rihanna although occasionally the artist(s) themselves will star in their own videos.
Performance videos simply show the artist performing at their best while the song is played out. A rock band may be playing shown playing instruments and performing their song or it may simply just be a live performance. Due to the camera and audience focusing mainly and continuously on the group or artist their is a greater variety of shots and camera angles to liven things up a bit and engage the viewers at a greater level. An example of this is "Paris" by Jay-Z and Kanye West.
Lastly we have concept videos which aren't very common due to their odd nature. A prime example of this is Bonnie Tyler's "Total Eclipse Of The Heart".
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