Who Is Our Artist And Target Audience?

The artist we've choosen is easily aspirational and relatable to our target audience.
They're aspirational due to the performance element and career status of a celebrity, which most girls included in our target audience want to have. This can include a certain fashion, the wealth or popularity. Many try to also physically look like artists they look up to, such as copying hair styles and tattoos. 

Our target audience consists of:

• 14-18 year olds
• Females
• Urban (Cities)
• Lower and middle class
• Education level of secondary school/college

Interests and lifestyle of target audience:

• Pop music
• Xfactor
• Friends
• Socialising
• Facebook/Twitter